Lava reads your marketing copy against FDA, FTC, LegitScript, platform, and state-by-state advertising rules — flags what trips, shows you why, cites the source, and suggests a compliant rewrite. Built for the verticals horizontal tools miss — deepest today on TRT and hormone therapy, with stem cell and regenerative, compounded GLP-1, and more on the way.
Grounded in primary sources — FDA warning letters, FTC orders, LegitScript standards, and state advertising statutes. Every flag cites the specific rule — down to the state statute — it's based on.
Rule sources only — not affiliated with or endorsed by these organizations
Paste a piece of marketing copy, pick the state and channel it runs in, and see what Lava flags — each flag showing the rule for that state, with the citation and a suggested rewrite. Nothing is stored.
Lava is built around the real enforcement record — the FDA and FTC actions, LegitScript standards, and state laws that telehealth marketers actually get cited under. Today it's deepest on TRT and hormone therapy; more verticals are in active build.
Live now — TRT & hormone therapy
“Reverse aging,” “restore your vitality,” “feel 20 years younger” framing collides with FDA’s retained limitation of use for testosterone — it’s approved for diagnosed hypogonadism, not age. Lava flags it and reframes to a diagnosed-condition claim.
The ground here is moving — in June 2026 HHS asked FDA to reconsider testosterone’s age-related limitation. It’s still in force today, and Lava tracks the change and updates the rule the moment it lands. Tracking a moving target is the point.
“Build lean muscle, peak performance, physique” reads as an illegal enhancement promotion in nearly two dozen states — and is fine in the rest. Pick the state your ad runs in and Lava fires the rule with that state’s own statute; clear the claim and it clears. This is the part horizontal tools don’t touch.
“Clinically proven,” “results guaranteed,” “optimize your hormones” with nothing behind it — plus incentivized reviews and actor testimonials — are the FTC’s core deception and endorsement standards, and some of the highest-firing patterns in real TRT copy. Lava flags it, cites the rule, and routes it for the right fix.
“Get your prescription guaranteed,” “approval regardless of labs” collides with LegitScript’s valid-prescription standard — and testosterone is a Schedule III controlled substance, which raises the stakes. Some issues here can’t be fixed by editing copy, so Lava flags them for human review instead of faking a fix.
Coming soon
“Same active ingredient as Wegovy®,” “FDA-approved” on a compounded drug are the exact phrases cited in FDA’s 2026 warning-letter wave. The compounded-GLP-1 pack is in build.
State advertising rules like Florida’s SB 1768 require a specific disclaimer at a specific font prominence — a rule that fires in Florida and not in Texas. The regenerative-medicine pack is in build.
Lava doesn't guess at what "looks risky." It's tuned on the actual rules and the actual enforcement actions — and it knows which ones apply to your state, your channel, and your product category.
Lava reads your copy against only the rules that apply to where it runs and what it sells — state, channel, and category. The same TRT ad gets judged differently in a state that treats “performance” and “physique” claims as illegal enhancement than in one that doesn’t — automatically.
Every flag names the rule it tripped, explains why, and links the primary source — the FDA letter, FTC order, LegitScript standard, or state statute behind it. No black box.
Lava suggests a compliant rewrite that keeps your intent and your voice. And when a violation can't be cured by editing words — like an incentivized testimonial — it says so and routes it to a human instead of pretending it's fixed.
The demo above works on your real copy right now — paste in an ad you’re unsure about and see what Lava flags. When you want more, book a call for a guided walkthrough and to talk through platform access for reviewing content at scale, pricing, and your rollout.